Challenge

Originally launched in Los Angeles as Shift Socks, the brand gained a loyal following for high-quality, performance-driven athletic socks. As the company evolved into Shift Sports—expanding its product line into full custom sportswear—it needed a new digital presence that would reflect its broader vision, support e-commerce, and enhance customer experience.

Solution

We built a streamlined website on Squarespace that delivered:

• A modern, mobile-optimized design focused on performance and style

• Seamless navigation and product browsing experience

• Integrated e-commerce for custom orders and retail sales

• Built-in SEO and analytics tools

• Effortless content management via the Squarespace app

• Brand photography and layout that highlight quality, customization, and energy

Results

Post-launch, Shift Sports experienced:

• Increased product inquiries and custom order requests

• Higher user engagement and time-on-site metrics

• Improved mobile traffic and conversion rates

• Positive customer feedback on usability and clarity

The new website helped Shift Sports step confidently into its next chapter—supporting its growth beyond socks and positioning the brand as a serious player in the competitive custom sportswear market.