Story

Shift Sports started in Los Angeles as Shift Socks, known for performance athletic socks. To move into full custom sportswear, it needed more than a new website: it needed a complete rebrand, plus the design and production capacity to deliver custom orders.

Delivery

Led the rebrand from Shift Socks to Shift Sports, expanding into custom jerseys and uniforms for soccer, flag football, track and field, and more. Owned the full process, from the website and design requests to product design and production, and managed the design team along the way.

Result

Helped Shift Sports double in size in its first year and become a growing name in LA custom sportswear. Since the rebrand, the company has signed more than 100 teams as of 2026, including amateur clubs, schools, youth clubs, and community organizations.